{"title":"Full Range","description":"\u003c!--\u003ccenter\u003eEASTER 2021: To receive your order before Easter Weekend, the cut-off for orders is 4pm on Wednesday, 31 March. Orders placed before 4pm on Thursday, 1 April will be delivered on Tuesday, 6 April.\u003c\/center\u003e--\u003e","products":[{"product_id":"london-dry-gin-40-abv","title":"East London Gin, 40% ABV","description":"\u003cp\u003eIt’s called a classic for a reason. Our London Dry Gin combines notes of citrus and juniper, ending in a bold, spicy finish. Perfect in the kitchen, on the couch, or for those after work drinks.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003ejuniper berries | coriander seeds | angelica root | cardamom |cubeb berries | lemon \u0026amp; pink grapefruit peel \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e70cl.\u003c\/p\u003e","brand":"East London Liquor Company","offers":[{"title":"Default Title","offer_id":32913714315401,"sku":"GIN-070","price":28.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0359\/2228\/0585\/files\/experience.png?v=1773316915"},{"product_id":"premium-batch-no-1-gin-45-abv","title":"East London Brighter Gin, 45% ABV","description":"Kicking things off with a major hit of grapefruit, the flavours quickly build towards sweet spice and dry, tannic notes. Excellent in your dry martini, phenomenal in a g\u0026amp;t, and moreish in your gin sour. \u003cem data-mce-fragment=\"1\"\u003e70cl bottle.\u003c\/em\u003e\u003cbr\u003e \u003cbr\u003e juniper berries | coriander | angelica root | Darjeeling tea | cassia bark | cubeb berries | pink grapefruit peel","brand":"East London Liquor Company","offers":[{"title":"Default Title","offer_id":32913801019529,"sku":"BRI-070","price":29.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0359\/2228\/0585\/products\/east_london_liquor_brighter_gin_mainpack.jpg?v=1637337584"},{"product_id":"premium-batch-no-2-gin-47-abv","title":"East London Louder Gin, 47% ABV","description":"Your drink won’t know what hit it. Oily, herbaceous and has a ferocious savoury punch (and freshened by a little lavender), this gin might seem mild-mannered, but add it to your negroni, g\u0026amp;t or red snapper and you’ll soon understand. \u003cem data-mce-fragment=\"1\"\u003e70cl bottle.\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e juniper berries | angelica root | coriander seeds | orris root | fennel seeds | lavender | bay leaf | sage | thyme | winter savory | lemon peel","brand":"East London Liquor Company","offers":[{"title":"Default Title","offer_id":32913819074697,"sku":"LOU-070","price":30.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0359\/2228\/0585\/products\/east_london_liquor_louder_gin_mainpack.jpg?v=1637337625"},{"product_id":"demerara-rum-40-abv","title":"East London Rarer Rum, 40% ABV","description":"Made in Guyana from Demerara sugar cane, its buttery caramel and vanilla taste can be traced back to the one-of-a-kind wooden still its distilled in (as well as the ex-bourbon casks it's kept in). \u003cem data-mce-fragment=\"1\"\u003e70cl bottle.\u003c\/em\u003e\u003cbr\u003e","brand":"East London Liquor Company","offers":[{"title":"Default Title","offer_id":32913836310665,"sku":"RAR-070","price":37.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0359\/2228\/0585\/products\/east_london_liquor_rarer_rum_mainpack.jpg?v=1637337649"},{"product_id":"100-british-wheat-vodka-40","title":"East London Vodka, 40% ABV","description":"This is your vodka: smooth and creamy in taste and bold in spirit, it’s made from 100% British wheat. Equally amazing with a bit of soda, in a martini or chilled on its own. ‘Nuff said. \u003cem data-mce-fragment=\"1\"\u003e70cl bottle.\u003c\/em\u003e\u003cbr\u003e","brand":"East London Liquor Company","offers":[{"title":"Default Title","offer_id":32913847386249,"sku":"VOD-070","price":28.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0359\/2228\/0585\/files\/ELLC_OCT_250139.jpg?v=1763721446"},{"product_id":"east-london-rum-40-abv","title":"East London Rum, 40% ABV","description":"\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003eGuaranteed to bring a tropical buzz to the drizzliest of days. \u003cbr\u003e\u003cbr\u003eThis rum's roots run through three iconic Jamaican distilleries. So, trust us when we say it's got the full fruity depth you're looking for.\u003cbr\u003e\u003cbr\u003eThis is now your rum. Drink it neat or tame the funk. Just do your worst with it.\u003c\/p\u003e\n\u003cp\u003e70cl.\u003cem data-mce-fragment=\"1\"\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"East London Liquor Company","offers":[{"title":"Default Title","offer_id":34414905163913,"sku":"RUM-070","price":28.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0359\/2228\/0585\/products\/east_london_liquor_white_rum_mainpack.jpg?v=1750261879"},{"product_id":"east-london-kew-gin-42-abv","title":"East London Kew Gin, 42% ABV","description":"\u003cp\u003eThink about it...\u003c\/p\u003e\n\u003cp\u003eIf there were no bugs, there would be no plants, which would leave us with no botanicals to jazz up our booze. WILD.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eEnter Kew Gin - where East meets West London for the benefit of biodiversity. This Gin is so much more than a killer in a G+T or martini. It's booze that comes full circle...\u003c\/p\u003e\n\u003cp\u003eKew's head botanist hand-harvests a monthly dump of Douglas fir and lavender for distillation and 10% of all sales go back to supporting 260 years of science and 16,000 species of plants. Yup. It's gin that gives power to the pollinators, because there's no booze without bugs.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eBright Douglas fir and fresh, floral lavender are rounded out by sweet orange peel and earthy liquorice root and fennel seed, hitting all the right notes on your palate. \u003cbr\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003ejuniper berries | sweet orange peel | Douglas fir | lavender | coriander seed | angelica root | fennel seed | liquorice root\u003c\/p\u003e\n\u003cp\u003e70cl.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv class=\"page\" title=\"Page 2\"\u003e\n\u003cdiv class=\"layoutArea\"\u003e\n\u003cdiv class=\"column\"\u003e\n\u003cspan style=\"font-size: 16.000000pt; font-family: 'LacrimaSenza';\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 16.000000pt; font-family: 'LacrimaSenza';\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"East London Liquor Company","offers":[{"title":"Default Title","offer_id":34504279818377,"sku":"KEW-070","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0359\/2228\/0585\/products\/KewGinwithBox_charliemckay0008Small.jpg?v=1759837014"},{"product_id":"12-cans-of-east-london-grapefruit-gin-tonic-5-abv","title":"12 Cans of East London Grapefruit Gin\u0026 Tonic, 5% ABV","description":"\u003cp\u003e\u003cstrong\u003eWHO WANTS SOME?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe might of East London Gin, kept in check by the sharp edge of our own grapefruit-infused tonic. Go big, go home, just don’t go without it.\u003c\/p\u003e\n\u003cp\u003eNow in a snazzy new green can so it's even harder to miss out on.\u003c\/p\u003e\n\u003cp\u003eWE ONLY USE: East London Gin, our own tonic water made with natural grapefruit flavours, other natural flavours, citric acid, cane sugar. No preservatives, artificial sweeteners or colours.\u003c\/p\u003e\n\u003cp\u003eVegan Friendly, Glassless and Classless\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eSold in cases of 12 x 250ml cans\u003c\/p\u003e","brand":"East London Liquor Company","offers":[{"title":"Default Title","offer_id":55628199526773,"sku":"GT-1X12","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0359\/2228\/0585\/files\/ELLC_OCT_250111.png?v=1770652788"},{"product_id":"12-cans-of-east-london-vodka-rhubarb-4-6-abv","title":"12 Cans of East London Vodka \u0026 Rhubarb, 4.6% ABV","description":"\u003cp\u003e\u003cstrong\u003eSOUND THE ALARM\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLooks like someone’s ready to back the ’barb. This is our East London Vodka cut with totally natural rhubarb soda. It may sound fancy, but it’s only as posh as you make it.\u003c\/p\u003e\n\u003cp\u003eWE ONLY USE: East London Vodka, pressed rhubarb juice, pressed apple juice, malic acid, citric acid, cane sugar, water. No preservatives, artificial sweeteners or colours.\u003cbr\u003e\u003cbr\u003eVegan Friendly, Glassless and Classless\u003c\/p\u003e\n\u003cp\u003eSold in cases of 12 x 250ml cans\u003c\/p\u003e","brand":"East London Liquor Company","offers":[{"title":"Default Title","offer_id":55628127338869,"sku":"VR-1X12","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0359\/2228\/0585\/files\/ELLC_OCT_250115.jpg?v=1770653460"},{"product_id":"12-cans-of-east-london-rum-ginger-4-6-abv","title":"12 Cans of East London Rum \u0026 Ginger, 4.6% ABV","description":"\u003cp\u003e\u003cstrong\u003eFIRE IN THE HOLE\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIgnited by a flash of fresh ginger juice, and kept alive by a kick of red chilli. All doused in a shot of East London Rum. This little can has a lot going on in it.\u003c\/p\u003e\n\u003cp\u003eWE ONLY USE: East London Rum, pressed ginger juice, chilli tincture, malic acid, citric acid, cane sugar, water. No preservatives, artificial sweeteners or colours.\u003cbr\u003e\u003cbr\u003eVegan Friendly, Glassless and Classless.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eSold in cases of 12 x 250ml cans. \u003c\/p\u003e","brand":"East London Liquor Company","offers":[{"title":"Default Title","offer_id":55628098699637,"sku":"RG-1X12","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0359\/2228\/0585\/files\/ELLC_OCT_250118_1.jpg?v=1770653643"},{"product_id":"london-rye-whisky-47-abv-1","title":"East London Originals: London Rye® Whisky, 47% ABV","description":"\u003cp\u003eThis isn’t your typical rye whisky. Warming spice meets cooling smoothness for a perfect combination fit for any serve. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThis is your London Rye® Whisky. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cb data-stringify-type=\"bold\"\u003eTasting Notes\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cspan\u003eNose: Malted Milk, Granola, Cashew, Cedar, Marzipan, Quality Street, Sweet Bay\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cspan\u003ePalate: Hot Chocolate, Natural Yoghurt, Pink Wafer\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-stringify-type=\"paragraph-break\" class=\"c-mrkdwn__br\" aria-label=\"\"\u003e\u003c\/span\u003e\u003cspan\u003eFinish: Treehouse\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eTime for you to add your own tasting notes to the list.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eMash Bill: \u003c\/b\u003eMalted Norfolk Barley \u0026amp; Rye, \u0026gt;55% Malted Rye \u0026lt;45% Malted Barley\u003cbr\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eDistillation: \u003c\/b\u003eDouble Pot Still with s\u003cspan\u003eome use of partial condenser\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eFermentation length:\u003c\/b\u003e 96 – 120 hours \u003cspan\u003eincluding lactic rest\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eYeast:\u003c\/b\u003e \u003cspan\u003eFrench and Belgian saison, grain and scotch malt yeasts (M1, D53)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eAged in:\u003c\/b\u003e \u003cspan\u003eRegenerated Oak Charred, \u003c\/span\u003e\u003cspan\u003eRegenerated Oak Toasted, \u003c\/span\u003e\u003cspan\u003eNew American White Oak, \u003c\/span\u003e\u003cspan\u003eNew Chestnut, '\u003c\/span\u003e\u003cspan\u003eBrew By Numbers' Saison Beer Cask\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\" class=\"p1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eABV:\u003c\/b\u003e 47%\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cstrong data-mce-fragment=\"1\"\u003eVolume:\u003c\/strong\u003e\u003cspan data-mce-fragment=\"1\"\u003e 70cl\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"East London Liquor Company","offers":[{"title":"Default Title","offer_id":40264459813001,"sku":"RYE-070","price":61.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0359\/2228\/0585\/products\/east_london_liquor_rye22_mainpack_v2.jpg?v=1750263299"},{"product_id":"east-london-single-malt-whisky-2022","title":"East London Originals: Single Malt Whisky, 47% ABV","description":"\u003cp\u003eWe’ve taken 100% malted barley from Norfolk, brewed it, distilled it and aged it to perfection, giving you our East London Single Malt. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eImagine tasting notes filled with stewed apples, chocolate and oatmeal biscuits, ripe pineapple, a few Szechuan peppers and you'll get a pretty good idea of what this stuff is all about.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThis one’s made to be drunk any way you want to: neat, on the rocks, or slammed into your favourite cocktail.\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"Default\"\u003e\u003cspan lang=\"EN-US\"\u003e\u003cstrong\u003eMash Bill:\u003c\/strong\u003e \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e100% Malted barley\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Default\"\u003e\u003cstrong\u003e\u003cspan lang=\"EN-US\"\u003eDistillation: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan lang=\"EN-US\"\u003eDouble Pot Still\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Default\"\u003e\u003cstrong\u003e\u003cspan lang=\"EN-US\"\u003eFermentation length:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan lang=\"EN-US\"\u003e 96 hours\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Default\"\u003e\u003cstrong\u003e\u003cspan lang=\"EN-US\"\u003eYeast:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan lang=\"EN-US\"\u003e M-1 whisky yeast \u0026amp; Be-134 saison GR2 yeast \u0026amp; abbaye\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Default\"\u003e\u003cstrong\u003e\u003cspan lang=\"EN-US\"\u003eAged in:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan lang=\"EN-US\"\u003e Regenerated oak, new American oak, ex-bourbon\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Default\"\u003e\u003cstrong\u003e\u003cspan lang=\"EN-US\"\u003eABV:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan lang=\"EN-US\"\u003e 47%\u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"Default\"\u003e\u003cspan lang=\"EN-US\"\u003e\u003cstrong\u003eVolume:\u003c\/strong\u003e 70cl\u003c\/span\u003e\u003c\/p\u003e","brand":"East London Liquor Company","offers":[{"title":"Default Title","offer_id":40457291301001,"sku":"SMW-070","price":61.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0359\/2228\/0585\/products\/east_london_liquor_single_malt22_mainpack_V2.jpg?v=1750262436"},{"product_id":"booze-gift-cards","title":"East London Liquor Co. gift cards","description":"\u003cp class=\"p1\"\u003eWe know our store has a killer line up, but we also know it can make choosing a lil' something for your nan \/ mate \/ postman that bit harder. That’s when this nifty online gift card comes in handy, where it can be used as many times as it takes to clear the limit in our digital store. No more panic buying necessary.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eWhoever came up with the phrase ‘you snooze, you lose’ was never given a gift card for decent booze.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cstrong\u003eHow it works:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eAfter checkout, you will receive a confirmation email of your order, followed by a separate email with your digital gift card inside. You can either print this out or save the trees and forward it to the lucky person you’re gifting the good stuff to.\u003c\/p\u003e\n\u003cdiv class=\"c-message_kit__attachments\"\u003e\n\u003cdiv class=\"c-message_attachment\"\u003e\u003cem\u003eGift cards are valid for one year from the date of purchase.\u003c\/em\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"East London Liquor Company","offers":[{"title":"£30","offer_id":40564870021257,"sku":"","price":30.0,"currency_code":"GBP","in_stock":true},{"title":"£40","offer_id":40564870054025,"sku":"","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"£50","offer_id":40564870086793,"sku":"","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"£100","offer_id":40564870119561,"sku":"","price":100.0,"currency_code":"GBP","in_stock":true},{"title":"£200","offer_id":40590671708297,"sku":"","price":200.0,"currency_code":"GBP","in_stock":true},{"title":"Drink East: Tasting Experience","offer_id":56494257701237,"sku":null,"price":35.0,"currency_code":"GBP","in_stock":true},{"title":"East End Blender: Whisky Blending Experience","offer_id":56494257734005,"sku":null,"price":75.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0359\/2228\/0585\/files\/gift_voucher_shop.png?v=1763056160"},{"product_id":"east-london-single-malt-x-radikon-merlot-47-2-abv","title":"SINGLE CASK RELEASE - SINGLE MALT X RADIKON MERLOT, 47.2% ABV","description":"\u003cp\u003eEAST LONDON WINEMAKERS SERIES:\u003c\/p\u003e\n\u003cp\u003eThis is a snazzy one.\u003c\/p\u003e\n\u003cp\u003eWe've somehow managed to get our hands on a cask from one of the most exciting natural wine producers in Europe, Radikon.\u003c\/p\u003e\n\u003cp\u003eAfter first chilling out in ex bourbon, STR and new US oak casks for 3.5 years, this spirit got some serious one-on-one time with a Radikon merlot barrel.\u003c\/p\u003e\n\u003cp\u003ePROFILE:\u003c\/p\u003e\n\u003cp\u003eRedcurrant Jelly, Wine Cellar, Chestnuts, Furniture Polish, Dry Cider, Pool Toys (yup, you read that right), Bread + Butter Pud, Crêpe Suzette (fancy).\u003c\/p\u003e\n\u003cp\u003ePRODUCTION DATA:\u003c\/p\u003e\n\u003cp\u003e100% Maris Otter malted barley from Norfolk, 375kg per mash.\u003c\/p\u003e\n\u003cp\u003e120 hour average fermentation with 24 further hours rest before distillations.\u003c\/p\u003e\n\u003cp\u003eDouble pot distillation.\u003c\/p\u003e\n\u003cp\u003eLimited run of just 201 bottles.\u003c\/p\u003e\n\u003cp\u003e47.2% ABV.\u003c\/p\u003e\n\u003cp\u003e70cl.\u003c\/p\u003e","brand":"East London Liquor Company","offers":[{"title":"Default Title","offer_id":41411303866505,"sku":"131909","price":75.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0359\/2228\/0585\/files\/DSCF0967.jpg?v=1696508462"},{"product_id":"east-london-islay-single-malt-61-1-abv","title":"Single Cask Release - Islay Single Malt, 61.1% ABV","description":"\u003cp\u003e\u003cspan style=\"caret-color: #000000; color: #000000; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; font-family: Courier, 'Lucida Sans Typewriter', 'Lucida Typewriter', monospace; font-size: 14px;\"\u003eHere's another single barrel release from our very limited colleciton of ex-peated casks, coming to you just in time to bring a bit of smoke to your whisky action.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"caret-color: #000000; color: #000000; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; font-family: Courier, 'Lucida Sans Typewriter', 'Lucida Typewriter', monospace; font-size: 14px;\"\u003eUnsmoked Marris Otter\u003cspan data-mce-fragment=\"1\"\u003e\u003cspan class=\"LrzXr kno-fv wHYlTd z8gr9e\" data-mce-fragment=\"1\"\u003e barley was mashed and fermented with a single saison yeast strain for fruity banana top notes and a nutty, buttery body. The distillate was then collected from the second pot distillation and filled into a heavily peated Scotch Whisky cask from an easily recongnisable Islay distillery and rested for 4.5 years.\u003c\/span\u003e\u003c\/span\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"caret-color: #000000; color: #000000; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; font-family: Courier, 'Lucida Sans Typewriter', 'Lucida Typewriter', monospace; font-size: 14px;\"\u003eThe result... juice that is very much a tale of two sides woven together, with a smoke coming unexpectedly on the palate from a seemingly delicate nose. Something a peated malt spirit would find almost impossible to achieve.\u003c\/span\u003e\u003cspan style=\"caret-color: #000000; color: #000000; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; font-family: Courier, 'Lucida Sans Typewriter', 'Lucida Typewriter', monospace; font-size: 14px;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"caret-color: #000000; color: #000000; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; font-family: Courier, 'Lucida Sans Typewriter', 'Lucida Typewriter', monospace; font-size: 14px;\"\u003ePROFILE:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"caret-color: #000000; color: #000000; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; font-family: Courier, 'Lucida Sans Typewriter', 'Lucida Typewriter', monospace; font-size: 14px;\"\u003eBanana Nesquik, Peanut Butter, Sea Salt, Ginger, Seaweed, Bell Pepper, Lucky Strike, Ferry.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"caret-color: #000000; color: #000000; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; font-family: Courier, 'Lucida Sans Typewriter', 'Lucida Typewriter', monospace; font-size: 14px;\"\u003ePRODUCTION DATA:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"caret-color: #000000; color: #000000; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; font-family: Courier, 'Lucida Sans Typewriter', 'Lucida Typewriter', monospace; font-size: 14px;\"\u003e100% Maris Otter malted barley from Norfolk, 375kg per mash.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"caret-color: #000000; color: #000000; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; font-family: Courier, 'Lucida Sans Typewriter', 'Lucida Typewriter', monospace; font-size: 14px;\"\u003e105 hour fermentation with 24-36 further hours lactic acid rest before distillation.\u003c\/span\u003e\u003cspan style=\"caret-color: #000000; color: #000000; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; font-family: Courier, 'Lucida Sans Typewriter', 'Lucida Typewriter', monospace; font-size: 14px;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"caret-color: #000000; color: #000000; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; font-family: Courier, 'Lucida Sans Typewriter', 'Lucida Typewriter', monospace; font-size: 14px;\"\u003eLimited run of just 232 bottles.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"caret-color: #000000; color: #000000; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; font-family: Courier, 'Lucida Sans Typewriter', 'Lucida Typewriter', monospace; font-size: 14px;\"\u003e61.1% ABV, cask strength.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"caret-color: #000000; color: #000000; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none; font-family: Courier, 'Lucida Sans Typewriter', 'Lucida Typewriter', monospace; font-size: 14px;\"\u003e70cl bottle.\u003c\/span\u003e\u003c\/p\u003e","brand":"East London Liquor Company","offers":[{"title":"Default Title","offer_id":41580768362633,"sku":"132802","price":79.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0359\/2228\/0585\/files\/IslayBottleshotWEB.png?v=1700753338"},{"product_id":"chardonnay-rye-57-abv","title":"SINGLE CASK RELEASE - CHARDONNAY RYE, 57% ABV","description":"\u003cp\u003eEAST LONDON WINEMAKERS SERIES:\u003c\/p\u003e\n\u003cp\u003eGet ready for something gorgeous.\u003c\/p\u003e\n\u003cp\u003eIt might sound simple, but what's happening inside this bottle is pretty epic.\u003c\/p\u003e\n\u003cp\u003eWe give you a single cask of perfect London Rye®, with no added touches, no blending, no dilution, just 4.5 years inside a 2nd fill Chardonnay barrel. It's the same mash bill as always of 55% Norfolk Rye and 45% Marris Otter barley, brewed in November of 2018 where only saison yeasts were being used against the backdrop of mild temperatures in the distillery.\u003c\/p\u003e\n\u003cp\u003ePROFILE:\u003c\/p\u003e\n\u003cp\u003eDrumsticks, Red Apple, Birch Sap, Comice Pear, Leather Shoebox, Swedish Summer, Peach, Caramac, Lawnmower.\u003c\/p\u003e\n\u003cp\u003ePRODUCTION DATA:\u003c\/p\u003e\n\u003cp\u003e55% Norfolk Rye and 45% Marris Otter barley, 350kg per mash, 30kg oak husks to aid lautering and run off.\u003cspan lang=\"EN-US\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan lang=\"EN-US\"\u003e120 hour fermentation with 24 further hours rest before distillation\u003c\/span\u003e.\u003c\/p\u003e\n\u003cp\u003eDouble pot distillation.\u003c\/p\u003e\n\u003cp\u003eLimited run of just 273 bottles.\u003c\/p\u003e\n\u003cp\u003e57% ABV, cask strength.\u003c\/p\u003e\n\u003cp\u003e70cl.\u003c\/p\u003e","brand":"East London Liquor Company","offers":[{"title":"Default Title","offer_id":42627975118985,"sku":"118899","price":89.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0359\/2228\/0585\/files\/DSCF2491.jpg?v=1718360038"},{"product_id":"early-access-link-east-london-threads-blended-whisky-42-abv-copy","title":"East London Blended Whisky 42% ABV","description":"\u003cp\u003eSay hello to our flagship blended whisky; where our Single Malts and London Rye\u003cspan\u003e®\u003c\/span\u003e whiskies meet a specially selected partner distillery, because it just tastes too good to keep them apart.\u003c\/p\u003e\n\u003cp\u003ePeated, unpeated, rye. A blend of East London’s best whiskies, sharpened with Scottish single malts. Just like the real East London, it`s layered, creative, a bit chaotic, but always warm. Always alive. Rebellious, but built with purpose. It's a blend made to pour often and never feel the same twice. \u003c\/p\u003e","brand":"East London Liquor Company","offers":[{"title":"Default Title","offer_id":56087201022325,"sku":"BLE-070","price":42.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0359\/2228\/0585\/files\/ELLC_OCT_250043.png?v=1760355173"},{"product_id":"east-london-originals-pauillac-london-rye®-55-1-abv","title":"East London Originals: Pauillac London Rye® 55.1% ABV","description":"\u003cp\u003eMeet the newest member of East London Originals, our home for all things Single Cask. \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003eDrawn from a single barrique once home to Pauillac, Bordeaux wine, this \u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003eLondon Rye® spent seven years in French oak. \u003cmeta charset=\"utf-8\"\u003eCask Strength. Non-chill filtered. No Colouring. Limited Edition Run. 1 of 276.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003eOur mashbill of Rye and \u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003eMaris Otter, fermented long with Belgian ale yeast and lactic bacteria, \u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003elayers spice, fruit and a vinous edge. Bottled at natural cask strength, \u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003ewithout chill-filtration or colour. Expect cedar and tobacco wrapped \u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003earound sloe berries and ripe blackcurrant, lifted by a cereal crunch of  \u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003ecornflakes and the sweetness of humbugs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e7 years – full-term maturation.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eOrigin: Cabernet Sauvignon \/ Merlot, Pauillac, Bordeaux.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eCask type: Bordeaux barrique, 225L\u003c\/p\u003e\n\u003cp\u003eRye has always been East London’s grain of choice. Spicy, bold, and full of character. For this cask we paired London’s intensity with Bordeaux’s elegance. Pauillac is famed for its powerful red wines, and those deep tannins and black fruits stitched beautifully into our Rye spirit. It’s an experiment in crossing traditions. French wine nobility meets East London Rye® spirit.\u003c\/p\u003e","brand":"East London Liquor Company","offers":[{"title":"Default Title","offer_id":56131946578293,"sku":null,"price":90.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0359\/2228\/0585\/files\/974B89F5-F3D9-4DDA-B74D-8ECF523A475F_1_201_a.jpg?v=1762518346"},{"product_id":"east-london-neon-tote","title":"East London Neon Tote","description":"\u003cp data-start=\"179\" data-end=\"212\"\u003e\u003cstrong data-start=\"179\" data-end=\"212\"\u003eBig. Bright. Built for booze.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"214\" data-end=\"414\"\u003eMeet the tote that refuses to blend in. Our neon-yellow beast is here to carry your cans, bottles, snacks, laptop, gym kit, life admin… basically anything you can throw at it and look good doing it.\u003c\/p\u003e\n\u003cp data-start=\"416\" data-end=\"730\"\u003eIt’s \u003cstrong data-start=\"421\" data-end=\"459\"\u003e41cm tall, 38cm wide and 11cm deep\u003c\/strong\u003e, which in normal-person terms means: \u003cem data-start=\"497\" data-end=\"544\"\u003eyes, it’ll fit two boxes of cans and a bottle\u003c\/em\u003e. (You’re welcome.) Inside you’ll find a handy\u003cstrong\u003e bottle loop\u003c\/strong\u003e to keep your favourite East London spirit upright, and \u003cstrong data-start=\"663\" data-end=\"681\"\u003edurable material and straps\u003c\/strong\u003e that won’t bail on you halfway down Mare Street.\u003c\/p\u003e\n\u003cp data-start=\"732\" data-end=\"874\"\u003eWhether you're nipping to the shop, heading to a mate’s, or hauling booze to a picnic in London Fields, this tote’s got your back literally.\u003c\/p\u003e\n\u003cp data-start=\"876\" data-end=\"993\"\u003e\u003cstrong data-start=\"876\" data-end=\"993\"\u003eBright enough to stop traffic.\u003cbr data-start=\"908\" data-end=\"911\"\u003eStrong enough to carry your night.\u003cbr data-start=\"945\" data-end=\"948\"\u003eCheeky enough to be very, very East London.\u003c\/strong\u003e\u003c\/p\u003e","brand":"East London Liquor Company","offers":[{"title":"Default Title","offer_id":56331340939637,"sku":"TOTE","price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0359\/2228\/0585\/files\/IMG_7254.jpg?v=1763050612"},{"product_id":"east-london-blended-whisky-neon-tote","title":"East London Blended Whisky + Neon Tote","description":"\u003cp data-start=\"119\" data-end=\"242\"\u003eMeet the East London duo you didn’t know you needed: our flagship blended whisky teamed up with our loud-as-hell neon tote.\u003c\/p\u003e\n\u003cp data-start=\"244\" data-end=\"407\"\u003eThe whisky brings the flavour — layered, lively, a little rebellious.\u003cbr data-start=\"313\" data-end=\"316\"\u003eThe tote brings the attitude — bright enough to turn heads, tough enough to haul your haul.\u003c\/p\u003e\n\u003cp data-start=\"409\" data-end=\"539\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eAnd because we love when things come together, you save 10% when you bag the pair.\u003cbr data-start=\"491\" data-end=\"494\"\u003eLovely stuff. Proper East London hospitality.\u003c\/p\u003e","brand":"East London Liquor Company","offers":[{"title":"Default Title","offer_id":56364129255797,"sku":null,"price":48.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0359\/2228\/0585\/files\/IMG_7264_3f6d1cba-8b29-44d4-89f3-3f44593fbeaa.jpg?v=1763496989"},{"product_id":"east-london-originals-mondrian-rye®-47-abv","title":"East London Originals: Mondrian Rye® 47% ABV","description":"\u003ch4\u003e\n\u003cspan dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eArchive Release: Cask 227 \u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eLondon Rye x  \u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eIslay\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cspan dir=\"ltr\" role=\"presentation\"\u003e\u003cbr\u003e\u003cspan\u003eAn archive release from when we teamed up with Mondrian Shoreditch in 2022 to botttle their first ever single cask whisky \u003c\/span\u003e\u003c\/span\u003e\u003cspan dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003e– a rye-forward English whisky distilled by us in East London. \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eMatured in an ex-Laphroaig cask, it layers our rye spice and dark fruit character with a gentle coastal smoke. A proper one-off: big, bold and moody, whether you’re sipping it neat or turning it into a hotel-bar-worthy Old Fashioned\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"East London Liquor Company","offers":[{"title":"Default Title","offer_id":56376597709173,"sku":"MON-070","price":52.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0359\/2228\/0585\/files\/ELLCOCT250045.jpg?v=1763724699"},{"product_id":"east-london-originals-kilchoman-rum-68-3-abv","title":"East London Originals: Kilchoman Rum 68.3% ABV","description":"\u003ch4\u003e\n\u003cspan role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eCask 434: East London Rum x \u003c\/span\u003e\u003c\/span\u003e\u003cspan role=\"presentation\" dir=\"ltr\"\u003e\u003cspan\u003eKilchoman Cask Aged\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWhen a sneaky ex Kilchoman cask found its way to the distillery in a shipment of bourbon barrels, the quota of ex peated casks had already been filled. So, to waste not, an experiment was born to finish our Jamaican white rum for a few years and make a one-of-a-kind spirit.\u003cbr\u003e\u003cbr\u003eThe rum is an 80\/20 blend of medium to high ester rums with three distillates from three different Jamaican distilleries. A combination of 80% pot and column still and 20% funky pot still. For 3 years and 3 months this rum rested at our distillery in a Kilchoman single malt cask. Islay’s only Single Farm Scotch whisky. Non chill filtered. No colouring. Obvs.\u003cbr\u003e\u003cbr\u003ePROFILE:\u003cbr aria-hidden=\"true\"\u003eBanana | Hot Tarmac | Sauerkraut | Pineapple | Frazzles\u003cbr aria-hidden=\"true\"\u003eBBQ Crab | WD40 | Elastoplast | Lemongrass\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eBottles: 236\u003cbr aria-hidden=\"true\"\u003eCask 434\u003cbr aria-hidden=\"true\"\u003e68.3% ABV\u003cbr aria-hidden=\"true\"\u003eFilled:13\/03\/2020\u003cbr aria-hidden=\"true\"\u003eDisgorged: 27\/06\/2023\u003c\/p\u003e","brand":"East London Liquor Company","offers":[{"title":"Default Title","offer_id":56376636342645,"sku":"KIL-070","price":76.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0359\/2228\/0585\/files\/ELLCOCT250044.jpg?v=1763720282"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0359\/2228\/0585\/collections\/Full_shop_2_ce95eadc-ce7b-4495-ac66-d7dff9e9288d.png?v=1774351173","url":"https:\/\/eastlondonliquorcompany.com\/collections\/shop.oembed?page=2","provider":"East London Liquor Company","version":"1.0","type":"link"}