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DRINK YOUR WAY THROUGH EVERYTHING A NEGRONI CAN BE.

Step into our Lab, a space usually reserved for industry friends, to explore a different side to the Negroni you know and love.


With a welcome drink in hand, we'll deep dive into all the best tips and tricks of the trade so that you'll go away knowing exactly what turns a good Negroni into a killer one. 


In the process, you'll also taste your way through x4 very different versions of the serve, designed to challenge what you think a Negroni can be, before stirring down a full glass of your top pick.


And just in case you were wondering, we will of course have a little something to give you for the road.

Negroni Builder
Return Policy & Shipping
We offer easy returns and fast, reliable shipping to ensure your shopping experience is smooth and hassle-free. If you’re not completely satisfied with your purchase, our return policy makes it simple to exchange or refund your items. Enjoy prompt delivery with tracking on every order.

Reviews
Negroni Builder

Head for the Neon Smiler on the door.

Our East London Lab sits pretty under a railway arch on Mentmore Terrace:

Overground

London Fields: ~2min walk
Haggerston: ~20min walk

Tube

Bethnal Green: ~20min walk

Bike Parking

There’s a public bike rack just opposite us on a first-come, first-served basis.

The Lowdown (FAQs).

Can I purchase this as a gift?

Course you can. Grab a gift card and pick the experience you want to treat them to or just choose an amount and let them decide what kind of boozy adventure they’re after. We’ll ping the voucher over to your inbox so you can forward it on and claim all the glory. Zero faff, maximum mate points.

What if we are more than the allocated number of seats?

Whoa, look at you, mates for days! Drop us a line at bookings@eastlondonliquorcompany.com with your preferred date, time, and headcount, and we’ll do our best to get you all in.

Help! I need to change the day or cancel my booking.

Life happens. If it’s at least 7 days before your booking, we’re happy to move you to another date. Just email us at bookings@eastlondonliquorcompany.com and we’ll get you sorted.

(Inside a week gets trickier — but drop us a line anyway and we’ll see what we can do.)

I’m not 18 / Someone in my group isn’t 18 — can they still come?

Afraid not. Our experiences are strictly 18+ because, well… booze.

What if we're running late?

London traffic, we get it. If you’re running behind, give us a shout.

We’ll try to hold the session for a few minutes, but after that we may have to start without you. Late arrivals might miss part of the experience and we can’t offer refunds for missed sections.

I've bought or been gifted a gift card, how long is it valid for?

In line with all gift cards, gift cards for experiences are valid for one year since the date of purchase.

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